Here is the list of available macros:

[RANDOM_NUMBER] - ensures that a fresh call is made to the ad server every time the code is executed
[UNENCODED_CLICK_REDIRECT]  - inserts an unencoded click-redirect URL into your creative markup
[ENCODED_CLICK_REDIRECT] - inserts an encoded click-redirect URL into your creative markup
[USER_ID] - returns a unique ID of the visitor
[IFA] - returns a device IFA
[USERAGENT] - returns a browser name
[IP] - returns user’s IP
[LAT] - returns latitude, where negative is south
[LON] - returns longitude, where negative is north
[REQUEST_ID] - returns a bid request ID
[BID_ID] - returns a unique bid ID
[IMPRESSION_ID] - returns a unique impression ID
[CLICK_ID] - returns a unique click ID
[SITE_ID] - returns a unique website ID
[PUBLISHER_ID] - returns a unique ID of the publisher that can contain several websites
[SSP_ID]- returns a unique SSP ID
[HTTP_REFERRER] - returns HTTP referrer of the visitor
[PAGE_URL] -- returns a page URL
[DOMAIN] - returns the domain name
[PROTOCOL] - - returns used protocol (e.g. http, https)
[PLACEMENT_ID] - returns a unique ad placement ID
[COUNTRY_CODE] - returns a unique country code
[COUNTRY] - returns a country name
[REGION] - returns a region name
[CITY]- returns a city name
[PLACE] - returns a place name
[APP_NAME] - returns an app name
[APP_BUNDLE] - returns a unique platform specific application identifier
[ORGANIZATION_NAME] - returns an organization name
[AGENCY_NAME] - returns an agency name
[ADVERTISER_NAME] - returns an advertiser name
[CAMPAIGN_NAME] - returns a campaign name
[STRATEGY_NAME] - returns a strategy name
[CREATIVE_NAME] - returns a creative name
[ORGANIZATION_ID]- returns an organization ID
[AGENCY_ID] - returns an agency ID
[ADVERTISER_ID] - returns an advertiser ID
[CAMPAIGN_ID] - returns a unique campaign ID in our system
[STRATEGY_ID] - returns a strategy ID
[CREATIVE_ID]- returns a unique creative ID in our system
[WIDTH] - returns a banner width
[HEIGHT] - returns a banner height
[VIDEO_DURATION] - returns a video duration
[BID_PRICE] - returns winning price of the impression

There are several types of display tags you can run in our platform.
Below are the examples of how each of them looks like:

URL example:[DOMAIN]&utm_medium=referral&utm_term=PPCmate&utm_content=[CLICK_ID]&utm_campaign=PPCmate

JS example:
<script src="[ENCODED_CLICK_REDIRECT]&domain=[DOMAIN]"></script>

Iframe example:
<iframe src="[ENCODED_CLICK_REDIRECT]&domain=[DOMAIN]"></iframe>

HTML example:
<img src="[ENCODED_CLICK_REDIRECT]&domain=[DOMAIN]"/>