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Do Advertising costs on Instagram vary?

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Cost of advertising on Instagram can fluctuate from one campaign to the next, and this depends on several different factors such as the type of device targeted, demographics (location and age), day of the week, or if your campaign is scheduled during any major TV events. This is why it is very important to think about who you want to target and when before committing to a campaign. Overall, Instagram ads can be an affordable way to promote your brand and its products.

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