Your Google Ads cost is determined by your budget settings. Google Ads gives you complete control over your budget. You are only charged when users interact with your ad, like clicking to visit your website or to call your business. The cost of a click or call can vary based on a few factors.
- SET A BUDGET CAP
Set an advertising budget and never spend more than your monthly limit.
- STAY FLEXIBLE
No need to commit to a long-term contract. Adjust your advertising budget or pause your ads whenever you need.
- PAY FOR RESULTS
Only pay when people take action, like clicking your ad to visit your site or call your business.