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Is there a way to know the industry-wide average cost per click?

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Although the data changes according to the dynamics in the market and the economic situation, WordStream researched the Facebook Ads performance of 256 of its US-based clients. They came up with many helpful benchmarks. It can give you some guidance for your Facebook ad campaigns. But the best option is to create your ad and tweak and re-tweak it to see what produces the best results.


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