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Set up UET tags using Google Tag Manager

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Tag managers replace static tags with dynamic tags that are easier to implement and update. The dynamic tag is a container: a small snippet of code that allows you to dynamically insert tags into your website. You can think of the container tag as a bucket that holds other types of tags.


  • We recommend using direct integration with Google Tag Manager, which is easier than other options.
  • This article shows how to do a basic setup of UET tags with Google Tag Manager. Google Tag Manager offers several advanced features to customize when and how your tags are fired. Please refer to Google's Tag Manager Help for more information.
  • Microsoft Advertising is not responsible for Google Tag Manager's processes or documentation, nor for changes made to Google Tag Manager's processes or documentation.

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