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What elements does my ad's landing page need to have?

Knowledge Base  »  PPC Management  »  Viewing Article

It is likely that your landing page is violating one of TikTok’s Advertising Policies including, but not limited to the following: 
  • User is being directed to a non-functional landing page.
  • ​The language on the landing page is not consistent with ad languages and targeted regions.
  • ​The landing page does not contain a Privacy Policy and requests sensitive personal information. 

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