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What should I consider when Defining a target Audience?

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The most important things to consider are where are my audience located, what are they already looking at online, when are they online and how do they like to be spoken to. Taking a good look at your Instagram analytics will help give you a good starting point.

Instagram analytics are only available if your account is set to a business profile.

Consider using look alike audiences to target demographics similar to your page followers, but who do not currently follow you or engage with your content.

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