How to Manage Your Campaign Budget Effectively

1. Set a total budget for your campaign.
2. Choose between ASAP or EVEN pacing under the budget options.

• ASAP Pacing: This option ensures that you receive traffic as quickly as possible, optimizing for meeting daily budget goals promptly.
• EVEN Pacing: This option evenly spreads the traffic over 24 hours or the specified timeframe, providing a consistent flow throughout the day.

ASAP budget pacing is generally recommended in the following scenarios:

• When your campaigns are not meeting daily budget goals.
• If there are specific campaign settings like whitelists, source sampling, or other features that significantly reduce traffic volume."