The API lets your own systems do what you would otherwise do by hand in the panel. It saves time, cuts down on mistakes and reacts faster. Everything you can do in the advertiser panel is also available through the REST API.
Main advantages
- Automation. Pause or resume campaigns and creatives automatically from your own rules. For example, stop a campaign when its CPA goes above your target.
- Scale. Create and update many campaigns or creatives in one run instead of editing them one by one.
- Your data, where you need it. Pull statistics straight into your dashboards, spreadsheets or BI tools. Reports can be grouped by date, hour, campaign, creative, country, device, domain, sub ID and more, as JSON or CSV.
- Faster reactions. Your scripts can check performance and your balance on a schedule and act right away, even when nobody is logged in.
- Fewer errors. Settings come from your own system, so you don't retype them. Copy an existing campaign with
GET /campaign/{id}and use it as a template. - Budget control. Read your balance and billing history to alert your team or add funds before campaigns stop.
When manual management is enough
If you run a few campaigns and check them now and then, the panel is often simpler. Its built-in rules and reports cover a lot without any code.
No code? Use the AI Connector
The AI Connector (MCP) uses the same key. It lets you ask Claude, ChatGPT or another AI assistant about your spend, stats and campaign health in plain language. See Connecting PPCmate to Claude or ChatGPT.
Getting started
Click your profile picture, open Integrations → API Access & Guide, generate your key, and try the sample requests. See Authorization.