A concise guide to ensure your campaigns are properly configured for optimal performance:
- Creative Connection: Ensure the creative is linked to the campaign.
- Start & End Dates: Verify the campaign's start and end dates are accurate.
- Bid Rates: Confirm bid rates are aligned with the campaign's goals and settings. You can start with more considerable bid rates and reduce them after the traffic begins.
- Budget Configuration: Ensure daily and total campaign budgets are properly set.
- Timezone Accuracy: Check that time zones are correct for both the user and the campaign.
- Targeting Parameters: Verify targeting (e.g., geos, devices, platforms) aligns with objectives.
- Frequency Capping: Ensure limits are in place to prevent overserving ads.
- Tracking Setup: Confirm tracking URLs, postbacks, or pixels are properly integrated.
- Compliance Check: Validate that all elements meet platform policies and quality standards.
- Final Review: Conduct a thorough pre-launch review and test all settings.
Jan 23, 2025