Use this checklist to make sure your campaign is set up to deliver well before you launch it.
- Right format: check the ad format shown on the campaign. You chose it when you created the campaign, and it can't be changed after saving. The campaign page only shows the settings for that format.
- Creative Connection: make sure a creative is linked to the campaign.
- Start & End Dates: check that the start and end dates are correct. Every campaign needs an end date. Also check that the Order covering the campaign hasn't expired, because an expired order stops delivery without any warning.
- Bid Rates: confirm that your bid fits the campaign's goals. If a red Recommended bid range appears under the bid field, your bid is below what this traffic usually costs. You can start higher and lower the bid once traffic begins.
- Bidding Goal: in the Finance section, choose classic bidding (None) or set a CPC or CPA goal.
- Budget Configuration: make sure the daily and total budgets are set correctly. You need at least one. You can also set a Max spend per hour.
- Timezone Accuracy: check that the time zones are correct for both your account and the campaign.
- Targeting Parameters: check that your targeting (geos, devices, content, viewability and so on) matches your goals, and isn't so narrow that inventory drops to almost zero. The Matching traffic bar and the reach figures in the Targeting headers show how much you're cutting. See What targeting options are available?
- Audiences: if you're retargeting or excluding existing customers, attach the right audiences under Targeting.
- Frequency Capping: make sure limits are in place so the same people don't see your ads too often.
- Tracking Setup: confirm that tracking URLs, postbacks or pixels are set up. Pass
{CLICK_ID}for conversions, and{COST}if you want true ROI in your own tracker. See Supported Macros. - Safety Rules: add one or two Automated Rules as hard limits before you launch, not after.
- Compliance Check: make sure everything meets platform policies and quality standards.
- Final Review: review all your settings before launch. When you save, PPCmate runs a Campaign Health Check automatically. If delivery doesn't start within about 5 minutes after launch, run Campaign Health Check again. If a campaign stays at zero impressions for a whole day, we also alert you by bell and email.
For a walk-through of every section, see the New Campaign Guide.
Short on time? The ✨ AI Wizard on the Campaigns page sets up the bid, budget, countries and ad for you. See Creating a campaign with the AI Campaign Wizard.
Sep 28, 2026