PPCmate X

  • What’s the difference between Classic Pop-under and Pop-under V2?

    PPCmate Pop-under V2 is an upgraded version of the classic pop-under format, designed for higher performance and compatibility with modern browsers. While the Classic Pop-under relies on traditional triggering methods that some browsers or ad blockers may limit, Pop-under V2 uses advanced technol...

  • New Campaign Guide: step-by-step setup in PPCmate X

    This guide walks through every section of the campaign form in PPCmate X, top to bottom, and explains what each setting does. Only a few fields are required. Everything else is optional and there to help you control cost and quality. In a hurry? Go to Campaigns and click the ✨ AI Wizard button n...

  • What creative sizes do you support?

    We support all standard IAB sizes, which include: Leaderboard (728x90) Full Banner (468x60) Button (125x125) Skyscraper (120x600) Wide Skyscraper (160x600) Vertical Banner (120x240) Medium Rectangle (300x250) Square Box (250x250) Large Rectangle (336x280) Small Rectangle (180x150) Mobile X-Large...

  • Campaign Setup Checklist

    A concise guide to ensure your campaigns are properly configured for optimal performance: Creative Connection: Ensure the creative is linked to the campaign. Start & End Dates: Verify the campaign's start and end dates are accurate — and that the Insertion Order covering it hasn't expired, ...

  • Can I target campaigns by US states and DMA regions?

    Certainly! To target specific US states and DMA regions, simply enable the GEO targeting option in your campaign settings. Locate the United States of America, click the + symbol to expand the list of states, and underneath, you can also search for DMA regions.

  • What types of businesses are CPM and CPC models best suited for?

    CPM is best for businesses focused on visibility and awareness, while CPC is ideal for those aiming to drive traffic and engagement. Both models offer flexible options for various business and advertising goals.

  • Is your traffic AdSense safe?

    Yes, our traffic is completely safe with AdSense.

  • What is the bidding system and how does it work?

    Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly...

  • What is the typical duration for the activation of a campaign?

    We aim to review all creative content within 2-15 minutes. Once your creative materials receive approval, we will immediately begin generating traffic.

  • Are rates fixed or flexible?

    For CPM, we offer both fixed rates and bidding options to suit different budgets and strategies. CPC pricing is available at a fixed rate.

  • Can I get support if I need help with my campaigns?

    Yes — every account includes 24/7 support, with dedicated support for high-volume campaigns. The fastest route is Feedback in your advertiser panel: it reaches us with your account context already attached. Live chat and email work too. For what to include so we can help on the first reply, see...

  • Can I switch between CPM and CPC models?

    Yes, you can switch between CPM and CPC models as needed. Our support team is available to help you make adjustments.

  • How does billing work for CPM and CPC campaigns?

    Billing is based on the impressions (CPM) or clicks (CPC) your ads receive, deducted directly from your deposited funds.

  • Is there a refund policy?

    Yes, we offer a 7-day money-back guarantee. If you’re not fully satisfied within the first 7 days, you may request a refund.

  • What are the starting rates for CPM and CPC?

    Our CPM rates start at $0.10 per 1,000 impressions, and CPC rates start at $0.001 per click, making it affordable to reach your audience.

  • What optimizations are available for my campaigns?

    PPCmate gives you several layers of optimization, from fully manual to fully automatic. You can combine them. Bidding Goals (free) Tell the platform what a result is worth to you — CPC or CPA — and every bid is priced by what the placement is likely to deliver, rather than by one flat number. Se...

  • What payment methods do you accept?

    PPCmate accepts a wide range of payment methods. You can see them all under Add Funds in your advertiser panel. Instant / automatic Card (Stripe) — Visa, Mastercard and other major cards Card (Revolut) FastSpring — cards, PayPal and more PayPal — PayPal balance or card Crypto (Coinify) — BTC, E...

  • What’s the difference between CPM and CPC pricing?

    CPM (Cost per Thousand Impressions) pricing charges for every 1,000 views, ideal for brand awareness, while CPC (Cost per Click) pricing charges per click, perfect for driving website traffic.

  • What’s the minimum deposit required to start a campaign?

    The minimum deposit is $25. Every deposit earns an automatic bonus, and deposits of $100 or more earn a larger percentage on a tier scale — see How does the deposit bonus tier system work?. For supported methods, see What payment methods do you accept?.

  • What targeting options are available?

    PPCmate supports targeting at several levels — combine them to reach exactly the inventory you want. Geography Country, region and city US states and DMA regions — see Can I target campaigns by US states and DMA regions? Audience & language Audiences — retarget people you know about, or su...

  • Why are my stats showing 0 in the dashboard?

    There are a few reasons a dashboard can read zero. Work through these in order. 1. Timezone mismatch — the most common cause Your dashboard reports in the timezone set on your profile. If that doesn't match where you're looking from, "today" may not have started yet. Set your correct local timez...

  • Connecting with Adobe Analytics & Google Analytics Using UTM Tags

    ✅ Step-by-Step Guide Log in to your PPCmate X dashboard. Go to your campaign settings. In the Destination URL field, add UTM parameters using the supported macros. Save and launch your campaign. 🔧 Example UTM URL Format https://yourlandingpage.com/?utm_source=ppcmate&utm_medium=programmati...

  • Connecting with Google Analytics

    Google Analytics is one of the most widely used tools for tracking website and campaign performance. It provides insights into user behavior, traffic sources, conversions, and ROI. With customizable dashboards, advertisers can monitor key performance indicators (KPIs) such as page views, session ...

  • Connecting with Google Campaign Manager (DoubleClick)

    Google Campaign Manager is an enterprise-level tool designed for advanced ad tracking, impression reporting, and conversion attribution. It excels in managing large-scale campaigns and is widely used by digital advertisers for its seamless integration with the Google Marketing Platform. With this...

  • Connecting with Google Tag Manager (GTM)

    Google Tag Manager simplifies deploying and managing multiple tracking tags from one central dashboard. It allows you to create and manage tags for analytics, retargeting pixels, and custom tracking scripts without modifying your website code frequently. GTM is highly versatile and supports custo...

  • How are clicks tracked for pop-under ads?

    Clicks on pop-under ads are tracked only when the website or app where the ad is displayed supports Java Scripts. Important Notes: Not all pop-under clicks are tracked, as tracking depends on the environment where the ad is served. Some browsers and ad blockers restrict tracking, affecting the ...

  • Supported Macros in PPCmate X

    You can use the following macros dynamically inside your click and tracking URLs. They are replaced with real values at serve time. Campaign & creative {CAMPAIGN} – Campaign ID {BANNER} – Creative ID {AD_ID} – Ad ID {ADVERTISER} – Advertiser ID {AD_WIDTH} – Creative width {AD_HEIGHT} – Crea...

  • What does the "Bid Indicator" mean, and how is it determined in my campaign performance?

    "Bid Indicator" reflects the difference between how much budget is spent and how much campaign time has passed. If budget spend aligns with elapsed time (±10%), it's an Optimal Bid. Spending too fast (>10% ahead of time) is a High Bid. Spending too slowly (>10% behind schedule) is a Low Bid.

  • Advertising Glossary

    CPM (Cost Per Mille) — you pay per 1,000 ad impressions. Best for visibility and brand awareness. CPC (Cost Per Click) — you pay only when a user clicks your ad. Best for driving traffic and engagement. RTB (Real-Time Bidding) — the auction system PPCmate X uses to buy and sell ad impressions in ...

  • Automating campaign management with Automated Rules

    Automated Rules run your routine campaign management for you — the checks you'd otherwise do by hand every morning. Where to find it: Automations in the left menu, and the Automated Rules card on the campaign form. What a rule is A rule watches a condition and takes an action when it's met. Ty...

  • Diagnosing a campaign with Campaign Health Check

    When a campaign isn't delivering, Campaign Health Check tells you why in one place, instead of you working through settings one at a time. Where to find it: open the campaign and run Campaign Health Check. What it checks Whether the campaign is active, and whether its Insertion Order is still ...

  • Getting Started with PPCmate X

    Here's the fastest path from sign-up to your first live campaign. 1. Create your account Go to x.ppcmate.com/sign-up and provide your full name, company, email, timezone, and a password (at least 8 characters, with an uppercase letter, lowercase letter, number and special character). 2. Add fun...

  • How does PPCmate protect my campaigns from fraud and bot traffic?

    PPCmate filters traffic quality at several levels, before your budget is ever exposed to it. Supply-side enforcement Every SSP and publisher sending traffic into PPCmate must meet strict quality standards before their traffic is accepted — no bots, proxies/VPNs/datacenter traffic, incentivized ...

  • How do I fix a "Low Bid" indicator?

    A Low Bid indicator means your campaign is spending its budget more slowly than its elapsed flight time (more than 10% behind schedule) — see What does the "Bid Indicator" mean? for how it's calculated. To fix it: Raise your CPM or CPC bid. This is the most direct fix — a higher bid wins more a...

  • How to reach support

    There are several ways to get help, and all of them reach the same team. In-app — fastest Use Feedback in the left menu (or the Send Feedback button). It comes straight to us with your account context attached, so we don't have to ask you which account you're on. Use this for bugs, questions an...

  • Importing your own audience data

    If you already have a customer list, a CRM segment or a pixel of your own, you can bring it into PPCmate and target or suppress against it. Where to find it: Connect Data in the left menu. How it works Go to Connect Data and create a new audience with Import as the source. Upload your list. On...

  • Managing campaigns in bulk

    You don't have to open campaigns one at a time. Bulk actions In the campaigns list, select multiple campaigns with the checkboxes and apply an action to all of them at once — activate, pause, or adjust them together. The same works in the creatives list. This is the fastest way to: Pause ever...

  • My campaign stopped delivering suddenly — what happened?

    If a campaign was running normally and then stopped, run Campaign Health Check first — it identifies the cause in one step. The usual causes: Account balance reached $0. Spend is deducted continuously; once the balance hits zero, delivery stops immediately even though the campaign still reads "...

  • Reading your dashboard

    Your Dashboard is the first screen after login and is built to answer "is everything healthy?" at a glance. The cards Performance — spend, impressions, clicks and conversions over your selected period. Start here. Traffic by Location — where your traffic is actually coming from. If this doesn't...

  • Retargeting and suppression with Audiences

    Audiences let you bid differently on people you already know about — bring them back, or stop paying to reach them again. Where to find it: Audiences in the left menu to build them; Targeting → Audiences inside any campaign to use them. The two ways to apply an audience Include (retargeting) —...

  • Running Google and ChatGPT Ads from PPCmate

    Channels lets you run campaigns on outside platforms from inside PPCmate, so your spend and reporting live in one place. Where to find it: Channels in the left menu. Available today Google Ads — connect your Google account, and campaigns you create in PPCmate are created on Google for you. You...

  • What creative formats and specs does PPCmate X support?

    PPCmate X supports six creative formats. Here's what each one needs: Pop-under * No image/banner asset — the destination URL itself is the creative. * Select Pop as the format and provide your Final URL. Push Notification * Title — short headline text. * Text — a longer description line. * Icon...

  • Why isn't my campaign getting any traffic?

    A new, approved campaign should start receiving impressions within about 5 minutes. If it hasn't started by then, this is a real setting issue, not normal ramp-up. Start here: run Campaign Health Check on the campaign. It checks everything below in one pass and usually names the blocking issue i...