PPCmate X

  • What’s the difference between Classic Pop-under and Pop-under V2?

    PPCmate Pop-under V2 is an upgraded version of the classic pop-under format, designed for higher performance and compatibility with modern browsers. While the Classic Pop-under relies on traditional triggering methods that some browsers or ad blockers may limit, Pop-under V2 uses advanced technol...

  • New Campaign Guide: step-by-step setup in PPCmate X

    This guide walks through creating a campaign in PPCmate X, from choosing the ad format to saving. It also explains what each setting does. You pick the format first, and the campaign page then shows only the sections that apply to that format. Only a few fields are required. The rest are there to...

  • What creative sizes do you support?

    When you create a Display Ad, Display HTML5 Ad or Video HTML5 Ad, you choose one of these sizes from the Size list: | Size | Name | | --- | --- | | 300×250 | Medium Rectangle | | 336×280 | Large Rectangle | | 728×90 | Leaderboard | | 970×90 | Large Leaderboard | | 970×250 | Billboard | | 300×600...

  • Campaign Setup Checklist

    Use this checklist to make sure your campaign is set up to deliver well before you launch it. Right format: check the ad format shown on the campaign. You chose it when you created the campaign, and it can't be changed after saving. The campaign page only shows the settings for that format. Crea...

  • Can I target campaigns by US states and DMA regions?

    You can target US states, but not DMA regions. PPCmate has no DMA field. To reach a metro area instead, target its cities, postal codes or a radius on the map. Target US states Open your campaign and go to Targeting → Location. Under Allowed Countries, choose United States. States / Provinces s...

  • What types of businesses are CPM and CPC models best suited for?

    CPM is best for businesses focused on visibility and awareness, while CPC is ideal for those aiming to drive traffic and engagement. Both models offer flexible options for various business and advertising goals.

  • Is your traffic AdSense safe?

    Yes, our traffic is completely safe with AdSense.

  • What is the bidding system and how does it work?

    Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly...

  • What is the typical duration for the activation of a campaign?

    We aim to review all creative content within 2-15 minutes. Once your creative materials receive approval, we will immediately begin generating traffic.

  • Are rates fixed or flexible?

    Both. On PPCmate's own network you choose how your bid behaves, for CPM and CPC alike. On Google, Microsoft, Meta, ChatGPT, TikTok, Reddit and LinkedIn you set a maximum CPC, or on Google a bid strategy and on Reddit Automatic bidding. Pop-under V2, Push, Display, Native and Video Next to your ...

  • Can I get support if I need help with my campaigns?

    Yes — every account includes 24/7 support, with dedicated support for high-volume campaigns. The fastest route is Feedback in your advertiser panel: it reaches us with your account context already attached. Live chat and email work too. For what to include so we can help on the first reply, see...

  • Can I switch between CPM and CPC models?

    Not on an existing campaign. The pricing model comes from the ad format, and a campaign's format can't be changed after you save it. To switch, create a new campaign on a format that uses the other model. Why it works this way Each format has one pricing model: CPM: Pop-under V2, Display, Nati...

  • How does billing work for CPM and CPC campaigns?

    PPCmate is prepaid. You add funds first, and spend is deducted from your balance as your ads run: per impression on CPM formats and per click on CPC formats. What you're charged for CPM formats (Pop-under V2, Display, Native, Video): each impression, at your CPM divided by 1,000. CPC formats (P...

  • Is there a refund policy?

    Yes, we offer a 7-day money-back guarantee. If you’re not fully satisfied within the first 7 days, you may request a refund.

  • What are the starting rates for CPM and CPC?

    Our CPM rates start at $0.10 per 1,000 impressions, and CPC rates start at $0.001 per click, making it affordable to reach your audience.

  • What optimizations are available for my campaigns?

    PPCmate offers several layers of optimization, from fully manual to fully automatic, and you can combine them. The layers below apply to Pop-under, Push, Display, Native and Video campaigns. Campaigns on Google, Microsoft, Facebook, Instagram and ChatGPT are optimized by those platforms' own bidd...

  • What payment methods do you accept?

    You can top up your balance with eight payment methods. All of them are under Add Funds in the top bar of your account. The minimum deposit is $25, and funds never expire. Instant checkout These open the provider's secure payment page in a new tab. Your balance is credited once the payment goes...

  • What’s the difference between CPM and CPC pricing?

    With CPM (cost per mille) you pay for impressions, priced per 1,000 views. With CPC (cost per click) you pay only when someone clicks your ad. Which one applies to my campaign? You don't pick CPM or CPC separately. Each ad format comes with its own pricing model: | Pricing | Ad formats | | ---...

  • What’s the minimum deposit required to start a campaign?

    The minimum deposit is $25. Deposits of $100 or more automatically earn a bonus, on a tier scale from 5% up to 30% (deposits under $100 don't earn a bonus) — see How does the deposit bonus tier system work?. For supported methods, see What payment methods do you accept?.

  • What targeting options are available?

    The targeting you can use depends on the ad format you pick when you create a campaign. The campaign page only shows the settings that apply to your format. Within a format, you can combine settings to reach exactly the traffic you want. Pop-under, Push, Display, Native and Video All of these a...

  • Why are my stats showing 0 in the dashboard?

    A dashboard can read zero for a few reasons. Work through these in order. 1. Timezone mismatch (the most common cause) Your dashboard reports in the Time zone set on your profile. If that doesn't match where you are, "today" may not have started yet. Set your correct local time zone under Edit ...

  • Connecting with Adobe Analytics & Google Analytics Using UTM Tags

    ✅ Step-by-Step Guide Log in to your PPCmate X dashboard. Go to your campaign settings. In the Destination URL field, add UTM parameters using the supported macros. Save and launch your campaign. 🔧 Example UTM URL Format https://yourlandingpage.com/?utm_source=ppcmate&utm_medium=programmati...

  • Connecting with Google Analytics

    Google Analytics is one of the most widely used tools for tracking website and campaign performance. It provides insights into user behavior, traffic sources, conversions, and ROI. With customizable dashboards, advertisers can monitor key performance indicators (KPIs) such as page views, session ...

  • Connecting with Google Campaign Manager (DoubleClick)

    Google Campaign Manager is an enterprise-level tool designed for advanced ad tracking, impression reporting, and conversion attribution. It excels in managing large-scale campaigns and is widely used by digital advertisers for its seamless integration with the Google Marketing Platform. With this...

  • Connecting with Google Tag Manager (GTM)

    New: there is now a one-click way. See Track sales with Google Tag Manager (one click). The steps below are the older manual method and still work. Google Tag Manager simplifies deploying and managing multiple tracking tags from one central dashboard. It allows you to create and manage tags for ...

  • How are clicks tracked for pop-under ads?

    Clicks on pop-under ads are tracked only when the website or app where the ad is displayed supports Java Scripts. Important Notes: Not all pop-under clicks are tracked, as tracking depends on the environment where the ad is served. Some browsers and ad blockers restrict tracking, affecting the ...

  • Supported Macros in PPCmate X

    You can use the following macros dynamically inside your click and tracking URLs. They are replaced with real values at serve time. Campaign & creative {CAMPAIGN} – Campaign ID {BANNER} – Creative ID {AD_ID} – Ad ID {ADVERTISER} – Advertiser ID {AD_WIDTH} – Creative width {AD_HEIGHT} – Crea...

  • What does the "Bid Indicator" mean, and how is it determined in my campaign performance?

    "Bid Indicator" reflects the difference between how much budget is spent and how much campaign time has passed. If budget spend aligns with elapsed time (±10%), it's an Optimal Bid. Spending too fast (>10% ahead of time) is a High Bid. Spending too slowly (>10% behind schedule) is a Low Bid.

  • Advertising Glossary

    CPM (Cost Per Mille) — you pay per 1,000 ad impressions. Best for visibility and brand awareness. CPC (Cost Per Click) — you pay only when a user clicks your ad. Best for driving traffic and engagement. RTB (Real-Time Bidding) — the auction system PPCmate X uses to buy and sell ad impressions in ...

  • Automating campaign management with Automated Rules

    Automated Rules run your routine campaign management for you — the checks you'd otherwise do by hand every morning. Where to find it: Automations in the left menu, and the Automated Rules card on the campaign form. What a rule is A rule watches a condition and takes an action when it's met. Ty...

  • ChatGPT Ads from PPCmate

    ChatGPT Ads place a sponsored card, with your headline, image and link, inside ChatGPT answers when the conversation matches what you offer. You create the campaign in PPCmate like any other, and it runs through PPCmate, so you don't need an OpenAI account. At a glance Pricing: CPC, with a fixe...

  • Diagnosing a campaign with Campaign Health Check

    When a campaign isn't delivering, Campaign Health Check tells you why in one place, instead of you working through settings one at a time. Where to find it: open the campaign and run Campaign Health Check. What it checks Whether the campaign is active, and whether its Insertion Order is still ...

  • Facebook and Instagram Ads from PPCmate

    You can run image ads in the Facebook feed and the Instagram feed straight from PPCmate X. You don't need a Meta ad account: PPCmate builds the campaign on Meta for you, and the ads appear as your own Facebook Page (and Instagram account). You pay per click from your PPCmate balance. Facebook an...

  • Getting Started with PPCmate X

    Here's the fastest path from sign-up to your first live campaign. After you sign up, a Get started checklist on your dashboard tracks these same steps and ticks each one off as you go. 1. Create your account Go to x.ppcmate.com/sign-up and enter your full name, company, email, time zone and a p...

  • Google Ads from PPCmate: Search, Display, Demand Gen and PMax

    You can run Google ads straight from PPCmate X, with no Google Ads account of your own. You create the campaign here, PPCmate builds it on Google for you, and your spend and results show up in your usual PPCmate reports. Four Google formats are available to every advertiser. The four Google form...

  • How does PPCmate protect my campaigns from fraud and bot traffic?

    PPCmate filters traffic quality at several levels, before your budget is ever exposed to it. Supply-side enforcement Every SSP and publisher sending traffic into PPCmate must meet strict quality standards before their traffic is accepted — no bots, proxies/VPNs/datacenter traffic, incentivized ...

  • How do I fix a "Low Bid" indicator?

    A Low Bid indicator means your campaign is spending its budget more slowly than its elapsed flight time (more than 10% behind schedule) — see What does the "Bid Indicator" mean? for how it's calculated. To fix it: Raise your CPM or CPC bid. This is the most direct fix — a higher bid wins more a...

  • How to reach support

    There are several ways to get help, and all of them reach the same team. In-app — fastest Use Feedback in the left menu (or the Send Feedback button). It comes straight to us with your account context attached, so we don't have to ask you which account you're on. Use this for bugs, questions an...

  • Importing your own audience data

    If you already have a customer list, a CRM segment or a pixel of your own, you can bring it into PPCmate and target or suppress against it. Where to find it: Connect Data in the left menu. How it works Go to Connect Data and create a new audience with Import as the source. Upload your list. On...

  • LinkedIn Ads from PPCmate

    LinkedIn Ads reach professionals by job title, function, seniority, skills, company and industry. The ad is a single-image sponsored post in the LinkedIn feed. You don't need a LinkedIn ad account: you create the campaign in PPCmate, PPCmate builds it on LinkedIn for you, and it's paid from your ...

  • Managing campaigns in bulk

    You don't have to open campaigns one at a time. Bulk actions In the campaigns list, select multiple campaigns with the checkboxes and apply an action to all of them at once — activate, pause, or adjust them together. The same works in the creatives list. This is the fastest way to: Pause ever...

  • Microsoft Search Ads (Bing) from PPCmate

    Microsoft Search puts your text ads on Bing and Microsoft's search partners, for the keywords you choose. It works like Google Search: same kind of ad, same keyword rules. PPCmate builds the campaign on Microsoft for you, so you don't need a Microsoft Advertising account. At a glance Pricing: C...

  • Minimum Viewable %: buy only placements where ads are seen

    Minimum Viewable lets you skip placements where ads are rarely seen. You set a percentage, and PPCmate stops bidding on any placement whose measured viewability is below it. It's available to every account on Pop-under, Push, Display, Native and Video campaigns. Where to find it Open your campa...

  • My campaign stopped delivering suddenly — what happened?

    If a campaign was running normally and then stopped, run Campaign Health Check first — it identifies the cause in one step. The usual causes: * Account balance reached $0. Spend is deducted continuously; once the balance hits zero, delivery stops immediately even though the campaign still reads "...

  • Reading your dashboard

    Your Dashboard is the first screen after login. It's built to answer one question at a glance: "is everything healthy?" It counts all your advertising in one place: our own formats (Pop-under, Push, Display, Native, Video) plus your Google, Microsoft, Facebook, Instagram, ChatGPT, TikTok, Reddit ...

  • Reddit Ads from PPCmate

    Reddit Ads show an image post in Reddit feeds and conversations. You don't need a Reddit ad account: you create the campaign in PPCmate, PPCmate builds it on Reddit for you, and it's paid from your PPCmate balance. You pay per click. At a glance Pricing: CPC. Choose Automatic bidding, or a Max ...

  • Retargeting and suppression with Audiences

    Audiences let you bid differently on people you already know about — bring them back, or stop paying to reach them again. Where to find it: Audiences in the left menu to build them; Targeting → Audiences inside any campaign to use them. The two ways to apply an audience Include (retargeting) —...

  • Running Google, Microsoft, Meta, ChatGPT, TikTok, Reddit and LinkedIn Ads from PPCmate

    Besides PPCmate's own ad network, you can run ads on Google, Microsoft, Facebook, Instagram, ChatGPT, TikTok, Reddit and LinkedIn from the same account. You don't need an ad account on those platforms. You create the campaign in PPCmate like any other, PPCmate builds it on the platform for you, a...

  • Running Offer Wall offers on any ad format

    The Offer Wall (under Monetization in the left menu) lists live affiliate offers from our partner networks. Pick an offer, click Monetize, and a short wizard sets up everything you need: the offer link, a tracker for conversions, your targeting and a stop-loss. You can run offers on Pop-under, Pu...

  • TikTok Ads from PPCmate

    TikTok Video Ads put a full-screen video in the TikTok For You feed. You don't need a TikTok ad account: you create the campaign in PPCmate like any other, PPCmate builds it on TikTok for you, and it's paid from your PPCmate balance. You pay per click. At a glance Pricing: CPC, with a max CPC o...

  • Track sales from your WordPress or WooCommerce site

    The PPCmate plugin sends your orders and form leads to PPCmate, so you see which ads bring sales. It takes about two minutes and needs no code. What you need A WordPress site (6.4 or newer). WooCommerce is optional. A PPCmate advertiser account. Set it up In PPCmate, open Connected Apps and cl...

  • Track sales with Google Tag Manager (one click)

    If your site already uses Google Tag Manager, you can send purchases to PPCmate without touching your site's code. Set it up In PPCmate, open Connected Apps and click Connect on the Google Tag Manager tile. The popup shows your Tracking ID. Click Download the template. In Google Tag Manager, go...

  • Using Reports: filters, saved views and bulk blocking

    Reports (in the left menu) is where you go beyond the dashboard. You can break your results down any way you like, filter them, export them and act on what you find. The page has two tabs: Performance for delivery and cost, and Conversions for your tracked conversion events. Building a report S...

  • What creative formats and specs does PPCmate X support?

    Every creative is made in a Format (Creatives → New Creative), and a campaign only lists creatives in its own format. Here's what each format needs. PPCmate network formats Pop-under V2 Ad No image: your landing page is the ad. You can add an optional Impression pixel, which fires when the pop...

  • Which ad format should I choose?

    PPCmate X offers 17 ad formats you can launch today. Five run on PPCmate's own ad network. The other twelve run on Google, Microsoft, Meta, ChatGPT, TikTok, Reddit and LinkedIn, and PPCmate builds those campaigns for you, so you don't need an ad account on any of them. You pick the format first, ...

  • Why isn't my campaign getting any traffic?

    A new, approved campaign should start receiving impressions within about 5 minutes. If it hasn't started by then, this is a real setting issue, not normal ramp-up. Start here: run Campaign Health Check on the campaign. It checks everything below in one pass and usually names the blocking issue im...

  • Your campaign's quality receipt

    The Quality Receipt shows, for one campaign, what you got for your money over the last 7 days: how much traffic we refused and did not charge you for, how viewable your ads were, what kind of sites they ran on, and where your budget went. Where to find it Campaigns list: click the shield icon i...

  • YouTube Video and YouTube Shorts Ads: coming soon

    Two dedicated YouTube formats are on their way to PPCmate X: YouTube Video Ads: a skippable video before and beside YouTube videos, and in YouTube feeds. You'll need a 16:9 video, a headline and a logo. YouTube Shorts Ads: a vertical 9:16 video between YouTube Shorts. You'll need a 9:16 video, a...