PPCmate is prepaid. You add funds first, and spend is deducted from your balance as your ads run: per impression on CPM formats and per click on CPC formats.
What you're charged for
- CPM formats (Pop-under V2, Display, Native, Video): each impression, at your CPM divided by 1,000.
- CPC formats (Push, ChatGPT, Google, Microsoft, Facebook, Instagram): each click.
- On PPCmate's own network your bid is the ceiling: Fixed bids exactly your price, while Smart and Bid can go lower but never higher. On Google, Microsoft, Meta and ChatGPT your maximum CPC is the limit, unless you let Google set the bids.
- Traffic our fraud filters remove isn't charged. See How does PPCmate protect my campaigns from fraud and bot traffic?
- Optional extras, such as AI Optimization or AI image generation, are charged to the same balance. Each one tells you its price before you turn it on.
Google, Microsoft, Meta and ChatGPT campaigns are paid from your PPCmate balance too. You don't need an ad account on those platforms.
Keeping spend under control
- Set a daily and/or total budget on every campaign. See How can I control my spending?
- When your balance runs out, delivery stops. It stops a few dollars early on purpose, so you're never charged beyond what you deposited. See Balance alerts and running out of funds
Receipts
Receipts and invoices for your deposits are under Finance → Invoices. See What payment methods do you accept?
Sep 28, 2026