PPCmate filters traffic quality at several levels, before your budget is ever exposed to it.
Supply-side enforcement
Every SSP and publisher sending traffic into PPCmate must meet strict quality standards before their traffic is accepted — no bots, proxies/VPNs/datacenter traffic, incentivized clicks, spoofed domains, or non-human sources. Traffic must be at least 90% human based on industry-standard fraud detection, and non-compliant sources are filtered automatically or removed. See Minimum Traffic Standards & Compliance Requirements for Publishers for the full policy.
Supply chain verification
- ads.txt and app-ads.txt are verified across our supply, so we can confirm a seller is genuinely authorised to sell the inventory they're offering.
- Supply chain (schain) is enforced, so the path between the publisher and us is declared and checkable — spoofed domains have nowhere to hide.
- Our Supply Verification Program publishes verification results on an ongoing basis.
Continuous quality scoring
Placements are scored on measured quality rates, not one-off samples. Sources that fall below the bar stop receiving your bids.
Campaign-level protection
You can enable the Escalated.io traffic-quality integration per campaign in your campaign settings for an additional layer of fraud detection on your own traffic.
Your own controls
- Blacklists — block specific placements outright.
- Automated Rules — automatically cut off a placement that spends without converting.
- Your dashboard's Placements and traffic quality cards show you exactly where budget is going — see Reading your dashboard.
Is PPCmate traffic AdSense-safe? Yes — see Is your traffic AdSense safe?
If you suspect a specific source is delivering low-quality traffic, contact support with your campaign ID and any supporting data (referrers, IPs, timestamps) so it can be investigated.