Your Dashboard is the first screen after login and is built to answer "is everything healthy?" at a glance.
The cards
- Performance — spend, impressions, clicks and conversions over your selected period. Start here.
- Traffic by Location — where your traffic is actually coming from. If this doesn't match your targeting, that's a signal worth chasing.
- Placements — the sites and apps your budget is going to. This is the fastest route into optimization: spot a placement taking spend without results and act on it. It links straight through to AI Search Lists if you want to build a targeting list from what you see.
- Traffic quality — how the inventory you're buying scores on our quality checks.
If a card is empty
An empty card usually means no data in the selected period, not a broken campaign. Widen the date range first. If it's still empty and you expect delivery, see Why are my stats showing 0 in the dashboard?.
For anything deeper, use Reports — you can choose your own columns and export to CSV.
Sep 7, 2026