PPCmate gives you several layers of optimization, from fully manual to fully automatic. You can combine them.
Bidding Goals (free)
Tell the platform what a result is worth to you — CPC or CPA — and every bid is priced by what the placement is likely to deliver, rather than by one flat number. Set it on the Goal & risk step of the campaign wizard. See Bidding Goals: CPA and CPC explained.
Automated Rules (free)
Rules you write yourself: pause a placement that spends without converting, cut bids on underperformers, raise them on winners. Every action is logged. See Automating campaign management with Automated Rules.
AI Optimization (+10% of spend while on)
The platform works out the thresholds itself from your conversion data and steers bids hourly toward profit. Needs conversion tracking. See AI Optimization.
AI Search Lists (paid research)
Rather than optimizing a broad buy downward, start narrow: have AI Search find the placements that match your offer and target only those. See What is AI Search and what does it cost?.
Audiences (free)
Retarget people who didn't convert, and suppress the ones who already did, so budget goes to new customers. See Retargeting and suppression with Audiences.
Blacklists (free)
Block specific placements outright from Blacklists in the left menu.
Where to start: launch with a Bidding Goal and a couple of safety Rules. Once conversions are flowing, add AI Optimization.