AI Optimization is an opt-in setting on a campaign. When it is on, PPCmate steers your bids toward profit automatically, hour by hour.
What it does
- Reads the conversions your tracker reports back to us.
- Adjusts bids hourly — pushing spend toward the placements that convert and pulling it off the ones that don't.
- Logs every single action it takes in the Automated Rules log, so nothing it does is hidden from you.
- Sets up the conversion tracker for you automatically when you switch it on.
What it costs
+10% of spend while it is enabled. The fee appears on your invoice as AI Optimization fee. Switch it off and the fee stops.
Before you turn it on
AI Optimization needs conversion data to work with. It starts acting once conversions come in — so wire up your postback first, or it has nothing to optimize against. If you're not tracking conversions yet, Bidding Goals or Automated Rules are better starting points.
Where to find it: on the campaign form, under Automated Rules, or as the AI Optimization toggle in your campaigns list.
Sep 7, 2026