The AI Strategist is an assistant built into your advertiser panel. Describe what you're trying to achieve, and it helps you set up the campaign, including targeting, budget, bidding and creatives, so you don't have to fill in every field from scratch.
Where to find it
- From any screen: click the AI Strategist icon in the top bar, next to the notification bell. A chat panel opens, and it stays open while you move between campaigns, reports and billing. You can drag it wherever you like.
- Full page: AI Strategist in the left menu, or Open full page from the panel.
The panel and the full page are the same conversation, so you can switch between them without losing your place.
What it's good for
- Launching your first campaign when you don't yet know which settings make sense for your vertical.
- Checking an existing campaign that isn't performing.
- Getting a starting point you then adjust by hand. Everything it suggests can be edited before anything goes live.
What it costs
Opening the panel costs nothing. You're charged only when you send a message, and usage appears in Billing as AI Strategist. You're never charged for looking at a suggestion you don't apply.
Related
- AI Campaign Wizard builds a complete campaign, with the ad, from your landing page in five steps.
- AI Optimization keeps adjusting your bids automatically, which is different from help with setup.
- Connecting PPCmate to Claude or ChatGPT is for when you'd rather work with PPCmate from your own AI tool.
Sep 28, 2026