The AI Strategist is an assistant built into your advertiser panel. You describe what you're trying to achieve and it helps you set the campaign up — targeting, budget, bidding and creatives — instead of you filling in every field cold.
Where to find it: AI Strategist in the left menu.
What it's good for
- Launching your first campaign when you don't yet know what settings are sensible for your vertical.
- Sanity-checking an existing campaign that isn't performing.
- Getting a starting point you then adjust by hand — everything it proposes is editable before anything goes live.
What it costs
Usage appears on your invoice as AI Strategist. You are never charged for looking at a suggestion you don't apply.
Related
- AI Optimization — ongoing automatic bid steering, a different thing from setup help.
- Connecting PPCmate to Claude or ChatGPT — if you'd rather drive PPCmate from your own AI tool.
Sep 7, 2026