Here's the fastest path from sign-up to your first live campaign. After you sign up, a Get started checklist on your dashboard tracks these same steps and ticks each one off as you go.
1. Create your account
Go to x.ppcmate.com/sign-up and enter your full name, company, email, time zone and a password. The password needs at least 8 characters, with an uppercase letter, a lowercase letter, a number and a special character (@$!%*?&).
2. Add funds
The minimum deposit is $25. Click Add Funds in the top bar and choose Card, FastSpring, PayPal, Crypto, Revolut, Wise, Payoneer or Capitalist (full list). Every deposit earns an automatic bonus, credited within 24 hours, and deposits of $100 or more earn a higher tier. Want to keep campaigns running without topping up by hand? Turn on Auto-Reload.
3. Create your campaign
There are two ways to start from the Campaigns page:
- ✨ AI Wizard (the sparkle button): the quickest route. It walks you through Your Page (campaign name and landing page URL), Ad Format (pick one of 12 formats, everything except Microsoft Search, or Let AI choose), The Goal (Sales, Leads or Traffic, with a suggested bid, daily budget, countries and a live forecast), Creative (an ad written for you, with AI-generated images where the format needs them, which you can edit) and Launch. AI image generation is charged as explained in Generating creatives with AI. Click Build My Campaign and it's created. Pop-under campaigns skip the Creative step because your page is the ad. Full walkthrough: Creating a campaign with the AI Campaign Wizard.
- New Campaign: full control. First choose your ad format from the 13 available: Pop-under V2, Push Notification, Display, Native, Video, ChatGPT, Google Search, Google Display, Google Demand Gen, Google PMax, Microsoft Search, Facebook and Instagram. Each one shows its pricing, the creatives it needs and any minimum daily budget. Pop-under, Display, Native and Video are priced per thousand impressions (CPM). The others are priced per click (CPC). The format is locked once you save the campaign. Not sure which to pick? See Which ad format should I choose?
The campaign form then shows only the sections that apply to your format, such as Finance (budget, bid and, for our own formats, a Bidding Goal), Scheduling and Targeting (all options). Every section is explained in the New Campaign Guide.
Not sure what settings suit your vertical? The AI Strategist will propose a full setup you can edit before anything goes live.
4. Add your creative
If you used the AI Wizard, your ad is already made. Otherwise, upload your assets and destination URL for your format (formats and specs). No designer? Generate creatives with AI right in the form. Creatives for our own formats are reviewed within 2-15 minutes.
5. Watch delivery start
Your campaign starts as soon as its ad is approved. If it doesn't, run Campaign Health Check. A bid that's too low is the most common cause. If a live campaign gets no impressions for a whole day, we also alert you in the notification bell and by email (Notifications and email settings).
6. Monitor and optimize
Your dashboard shows performance across all your channels, traffic by country, your top placements and traffic quality. From there:
- Set up Automated Rules as safety limits.
- Wire up conversion tracking, then consider AI Optimization.
- Use AI Search to find the placements that match your offer.
- Dig deeper in Reports (Using Reports: filters, saved views and bulk blocking).
Need a hand at any step? Contact support. Every account includes 24/7 support.