PPCmate X offers 13 ad formats. Five run on PPCmate's own ad network. The other eight run on Google, Microsoft, Meta and ChatGPT, and PPCmate builds those campaigns for you. You pick the format first, under Campaigns → New Campaign → What are you running?, and it can't be changed after you save, so it's worth choosing carefully.
All formats side by side
| Format | What it is / where it shows | Pricing | Creative you need | Min. daily budget | Runs Offer Wall offers |
|---|---|---|---|---|---|
| Pop-under V2 | A full page of your site, opened behind the tab the visitor is on | CPM | Just your link | No minimum | Yes |
| Push Notification | A notification with your title, text and icon, on desktop and mobile | CPC | Title, text, icon and image | No minimum | Yes |
| Display | Banner images or an HTML5 unit on sites and apps | CPM | Banner image or HTML5 code | No minimum | Yes |
| Native | An image, title and description styled like the page around it | CPM | Image, title and description | No minimum | Yes |
| Video | Your video, played before or during content | CPM | Video ad code | No minimum | Yes |
| ChatGPT | A sponsored card inside ChatGPT answers | CPC | Headline, description, square image | $25 (or a $65 total) | No |
| Google Search | Text ads on Google search results, by keyword | CPC | 3 headlines, 2-3 descriptions | $5 | No |
| Microsoft Search | Text ads on Bing and Microsoft's search partners, by keyword | CPC | 3 headlines, 2-3 descriptions | $5 | No |
| Image ads in the Facebook feed | CPC | Square image, headline, primary text | $10 | No | |
| Image ads in the Instagram feed | CPC | Square (or 4:5) image, primary text | $10 | No | |
| Google Display | Image ads across the Google Display Network | CPC | Landscape and square images, headlines, description, business name | $5 | No |
| Google Demand Gen | Image or video ads on YouTube, Shorts, Gmail and Discover | CPC (Google bids) | Display images and texts, logo, optional YouTube video | $15 | No |
| Google PMax | One campaign across all Google channels, optimised for conversions | CPC (Google bids for conversions) | Display images and texts, logo, 3 headlines, 2 descriptions | $5 | No |
Google, Microsoft, Meta and ChatGPT campaigns can't run Offer Wall offers, because an offer link redirects to another website and those platforms refuse that.
How to choose
- People are already searching for what you sell: Google Search or Microsoft Search. You pay only when someone clicks, and you choose the keywords.
- You want a lot of volume at a low price: Pop-under V2, Push, Native, Display or Video on PPCmate's network. These have no budget minimum and the full set of controls: pacing, day-parting, frequency caps, inventory and quality lists, audiences, Bidding Goals and AI Optimization.
- Your offer sells on a picture: Facebook, Instagram, Google Display or Google Demand Gen.
- You have conversion tracking and want Google to find buyers for you: Google PMax (it requires conversion tracking).
- Your offer answers a question people ask ChatGPT: ChatGPT Ads.
Good to know about Google, Microsoft, Meta and ChatGPT campaigns
- You set a fixed max CPC, or a Google bid strategy on Search, Demand Gen and PMax. Smart bidding, pacing and the other network-only settings don't appear on these formats.
- Each campaign runs one ad, built from one approved creative of that format. Facebook and Instagram are separate campaigns.
- The platform reviews your ad after PPCmate approves it, usually within a few hours.
- Ads in restricted categories (such as crypto, gambling, adult content, weapons, prescription drugs and risky financial products) and links that redirect to another website aren't sent.
- The Cost shown on these campaigns is what you pay, including the PPCmate service fee.
Details for each: Google Ads from PPCmate: Search, Display, Demand Gen and PMax, Microsoft Search Ads (Bing) from PPCmate, Facebook and Instagram Ads from PPCmate, ChatGPT Ads from PPCmate and creative formats and specs.