PPCmate X offers 17 ad formats you can launch today. Five run on PPCmate's own ad network. The other twelve run on Google, Microsoft, Meta, ChatGPT, TikTok, Reddit and LinkedIn, and PPCmate builds those campaigns for you, so you don't need an ad account on any of them. You pick the format first, under Campaigns → New Campaign, and it can't be changed after you save, so it's worth choosing carefully.
Let PPCmate suggest one. The first screen asks for your goal (Sales & leads, Website traffic, Brand awareness or App installs), whether you sell to Businesses (B2B) or Consumers (B2C), and your daily budget. It then suggests up to three formats that fit. Click See all formats to browse every format, filtered by network.
All formats side by side
| Format | What it is / where it shows | Pricing | Creative you need | Min. daily budget | Runs Offer Wall offers |
|---|---|---|---|---|---|
| Pop-under V2 | A full page of your site, opened behind the tab the visitor is on | CPM | Just your link | Optional, $1 if set | Yes |
| Push Notification | A notification with your title, text and icon, on desktop and mobile | CPC | Title, text, icon and image | Optional, $1 if set | Yes |
| Display | Banner images or an HTML5 unit on sites and apps | CPM | Banner image or HTML5 code | Optional, $1 if set | Yes |
| Native | An image, title and description styled like the page around it | CPM | Image, title and description | Optional, $1 if set | Yes |
| Video | Your video, played before or during content | CPM | A video | Optional, $1 if set | Yes |
| ChatGPT | A sponsored card inside ChatGPT answers | CPC | Headline, description, square image | $5 (and $5 total) | No |
| Google Search | Text ads on Google search results, by keyword | CPC | 3 headlines, 2-3 descriptions | $5 | No |
| Google Display | Image ads across the Google Display Network | CPC | Landscape and square images, headlines, description, business name | $5 | No |
| Google Demand Gen | Image or video ads on YouTube, Shorts, Gmail and Discover | CPC (Google bids) | Display images and texts, logo, optional YouTube video | $5 | No |
| Google PMax | One campaign across all Google channels, optimised for conversions | CPC (Google bids for conversions) | Display images and texts, logo, 3 headlines, 2 descriptions | $5 | No |
| Microsoft Search | Text ads on Bing and Microsoft's search partners, by keyword | CPC | 3 headlines, 2-3 descriptions | $5 | No |
| Microsoft Audience | Image ads on MSN, Outlook, Edge and partner sites, by company, industry and job function | CPC | Image, headlines and descriptions | $5 | No |
| Image ads in the Facebook feed | CPC | Square image, headline, primary text | $5 | No | |
| Image ads in the Instagram feed | CPC | Square (or 4:5) image, primary text | $5 | No | |
| TikTok Video | Full-screen video in the TikTok For You feed, in 55 countries | CPC | 9:16 video (or your images) and ad text | $5 | No |
| Image ads in Reddit feeds and conversations | CPC | Square image and headline | $5 | No | |
| Sponsored image posts for professionals, by job, seniority and company | CPC | Image, intro text and headline | $5 | No |
On PPCmate's own formats a daily budget is optional. On every other format a daily budget is required, and we stop the campaign for the day once it reaches it.
Coming soon: TikTok Carousel and TikTok Image (shown with a Soon badge), and YouTube Video and YouTube Shorts. See YouTube Video and YouTube Shorts Ads: coming soon.
Minimum CPC on the platform formats
| Format | Minimum CPC |
|---|---|
| Google Search | $0.02 |
| Google Display | $0.10 |
| Microsoft Search | $0.08 |
| Microsoft Audience | $0.30 |
| Facebook, Instagram | $0.10 |
| ChatGPT | $0.02 |
| TikTok Video | $0.20 |
| $0.75 (or Automatic bidding) | |
| $3.00 |
Google Demand Gen and PMax have no CPC to enter: Google bids within your budget.
How to choose
- People are already searching for what you sell: Google Search or Microsoft Search. You pay only when someone clicks, and you choose the keywords.
- You want a lot of volume at a low price: Pop-under V2, Push, Native, Display or Video on PPCmate's network. These have the full set of controls: pacing, day-parting, frequency caps, inventory and quality lists, audiences, Bidding Goals and AI Optimization.
- Your offer sells on a picture: Facebook, Instagram, Google Display or Google Demand Gen.
- You have a short video, or images that can become one: TikTok Video.
- Your buyers gather around a topic or hobby: Reddit, targeted by community, interest and keyword.
- You sell to businesses: LinkedIn (job title, seniority, company) or Microsoft Audience (company, industry, job function). Search formats work well for B2B too.
- You have conversion tracking and want Google to find buyers for you: Google PMax (it requires conversion tracking).
- Your offer answers a question people ask ChatGPT: ChatGPT Ads.
Good to know about the platform formats
- You set a max CPC, a Google bid strategy (Search, Demand Gen and PMax) or Automatic bidding (Reddit). Smart bidding, pacing and the other network-only settings don't appear on these formats.
- Each campaign runs one ad, built from one approved creative of that format. Facebook and Instagram are separate campaigns.
- The platform reviews your ad after PPCmate approves it, usually within a few hours. TikTok, Reddit and LinkedIn campaigns also get a pre-launch check that tells you what to fix before anything is sent.
- Ads in restricted categories (such as crypto, gambling, adult content, weapons, prescription drugs and risky financial products) and links that redirect to another website aren't sent. LinkedIn doesn't accept affiliate offers.
- Offer Wall offers run only on PPCmate's own formats, because an offer link redirects to another website and the platforms refuse that.
Details for each: Google Ads from PPCmate: Search, Display, Demand Gen and PMax, Microsoft Search Ads (Bing) from PPCmate, Microsoft Audience campaigns, Facebook and Instagram Ads from PPCmate, ChatGPT Ads from PPCmate, TikTok Ads from PPCmate, Reddit Ads from PPCmate, LinkedIn Ads from PPCmate and creative formats and specs.