ChatGPT Ads place a sponsored card, with your headline, image and link, inside ChatGPT answers when the conversation matches what you offer. You create the campaign in PPCmate like any other, and it runs through PPCmate, so you don't need an OpenAI account.
At a glance
- Pricing: CPC, with a fixed max CPC of at least $0.02.
- Budget: set a total budget of at least $65, or a daily budget of at least $25 a day. You need at least one of the two.
- An end date is required. Campaigns deliver as soon as possible.
The creative (ChatGPT Ad)
- Headline (shown as the card title): up to 50 characters.
- Description: up to 100 characters.
- Card image: square, at least 256×256 px (512×512 recommended), PNG or JPG.
- Your landing page URL.
ChatGPT ads are always mainstream (no adult or mixed traffic types). ChatGPT may translate or personalise your text. ✨ Suggest with AI writes the texts from your landing page and ✨ Generate images with AI can make the card image.
Targeting
- Context: the topics and questions where your offer is relevant, one per line or comma separated. This guides matching. It isn't an exact keyword list.
- Platforms: Web, iOS app, Android app. Leave it empty to run everywhere ChatGPT serves ads.
- Location: countries and regions.
Cities, postal codes and map radius aren't available on ChatGPT, and neither are device, network, audience or content targeting.
What ChatGPT won't run
OpenAI's ad policies apply, and PPCmate checks them before sending. Ads for adult content, gambling, alcohol and tobacco, recreational drugs, counterfeit goods, political content or scams aren't accepted. Cryptocurrency, risky financial products, prescription drugs and weapons are refused too. Financial, health and legal offers may need a manual review.
Conversion tracking
Add clickid={CLICK_ID} to your ad's landing URL. PPCmate fills it with the click's own code. When someone converts, send your usual PPCmate postback with that code. The ChatGPT Ads preset on the Trackers page shows the exact URL. Conversions appear in Reports, on your campaign list and on the dashboard, and are reported back to OpenAI.
Review and troubleshooting
After PPCmate approves the creative, OpenAI reviews the ad, which usually takes a few hours. If there's no traffic, Campaign Health Check tells you whether the ad is still in review. If it's live with no impressions, ChatGPT ads are sold in an auction, so raise your CPC or add broader topics and more locations.
ChatGPT ads can't run Offer Wall offers, because offer links redirect to another website. See Which ad format should I choose? to compare with other formats.