PPCmate X supports six creative formats. Here's what each one needs:
Pop-under
* No image/banner asset — the destination URL itself is the creative.
* Select Pop as the format and provide your Final URL.
Push Notification
* Title — short headline text.
* Text — a longer description line.
* Icon — square image, commonly 192x192.
* Image — commonly 720x480 (also seen at 492x328/329).
* Final URL — your destination link.
Display / Banner (Image)
* Standard IAB banner sizes, most commonly: 300x250, 336x280, 300x600, 728x90, 970x250, 160x600, 120x600, 320x50, 320x100, 300x50.
* Upload a static image and a Final URL.
HTML5 / Rich Media
* Same standard banner sizes as Display (300x250, 336x280, 320x50, 320x100, etc.).
* Instead of a static image, you provide the full HTML/CSS/JS ad code, plus a Final URL for the click-through.
Native
* Two native creative types are available:
* Simple Native — a title, a description, and one image (square icon around 100x100, or a wide image around 1200x627).
* Full Native (custom ad code) — same title/description/image assets, plus you select which Context (e.g. Content Feeds, Product Feeds, Social Feeds, Others) and Placement (e.g. In Feed, In Content, Outside Content, Widget Below, Others) the native ad is designed for.
Video
* Provide either a VAST tag URL or full HTML5 video/animation ad code.
* Final URL for the click-through destination.
All creatives are reviewed within 2-15 minutes — see What is the typical duration for the activation of a campaign?. For general prohibited content/behavior across all formats, see General Creative Guidelines.