Every creative is made in a Format (Creatives → New Creative), and a campaign only lists creatives in its own format. Here's what each format needs.
PPCmate network formats
Pop-under V2 Ad
- No image: your landing page is the ad. You can add an optional Impression pixel, which fires when the pop opens.
Push Notification
- Headline (up to 40 characters) and Description (up to 120).
- Small Icon 192×192 and Main Image 720×480 (PNG or JPG).
Display Ad (image) and Display HTML5 Ad
- Pick a Size, then upload the image (Display Ad) or paste your HTML/CSS/JS Ad code (HTML5). See supported sizes.
Native Ad
- Headline (50 characters) and Description (140), plus optional Brand Name and CTA (30 each).
- Icon 100×100 and Image 1200×627.
Native HTML5 Ad
- Headline and description, Images and your Ad Code, plus optional Videos or a VAST Code.
- Choose the Context (Content Feeds, Product Feeds, Social Feeds, Others) and Placement type (In Content, In Feed, Outside Content, Widget Below, Others) it's designed for.
Video HTML5 Ad
- A Size, your video Ad code, and optional Video Placement Types (InStream, InBanner, InArticle, InFeed, InterstitialSliderFloating).
Google, Microsoft, Meta and ChatGPT formats
| Format | Texts | Images / media |
|---|---|---|
| Google Search Ad / Microsoft Search Ad | Headline 1-3 (30 characters each), Description 1-2 (90), optional Description 3 and Display paths (15) | None |
| Google Display Ad | Headline (30), Long headline (90), Description (90), Business name (25) | Landscape 1200×628 and Square 1200×1200 (both required), optional Logo 1:1 |
| Google Demand Gen Ad | As Display | As Display, plus a required Logo and an optional YouTube video |
| Google PMax Ad | As Display, plus Headline 2, Headline 3 and Description 2 (required) | As Display, plus a required Logo |
| Facebook Ad / Instagram Ad | Headline (40), Primary text (90) | Square 1200×1200 (required), optional Landscape. Instagram Ad also takes an optional Portrait 1080×1350 |
| ChatGPT Ad | Headline (50), Description (100) | Square card image, at least 256×256 (512×512 recommended) |
More on each: Google Ads from PPCmate: Search, Display, Demand Gen and PMax, Microsoft Search Ads (Bing) from PPCmate, Facebook and Instagram Ads from PPCmate, ChatGPT Ads from PPCmate.
Writing and images with AI
✨ Suggest with AI writes headlines and descriptions from your landing page, and ✨ Generate images with AI fills the image slots on most image formats (the price is shown on the button). See Generating creatives with AI.
Review
PPCmate reviews every creative, usually within 2-15 minutes. Google, Microsoft, Meta and OpenAI then run their own review once the campaign is sent, usually within a few hours. For content that isn't allowed in any format, see General Creative Guidelines.