When you create a Display Ad, Display HTML5 Ad or Video HTML5 Ad, you choose one of these sizes from the Size list:
| Size | Name |
|---|---|
| 300×250 | Medium Rectangle |
| 336×280 | Large Rectangle |
| 728×90 | Leaderboard |
| 970×90 | Large Leaderboard |
| 970×250 | Billboard |
| 300×600 | Half Page Ad |
| 160×600 | Wide Skyscraper |
| 120×600 | Skyscraper |
| 320×100 | Large Mobile Banner |
| 320×50 | Mobile Leaderboard |
| 300×50 | Small Mobile Banner |
To cover more placements, create one creative per size and add them all to the same campaign.
Other formats use fixed image sizes
- Push Notification: icon 192×192, main image 720×480.
- Native Ad: icon 100×100, image 1200×627.
- Google Display / Demand Gen / PMax: landscape 1200×628 and square 1200×1200 (plus a square logo). Google adapts them to many ad sizes itself.
- Facebook / Instagram: square 1200×1200 (Instagram also takes a 1080×1350 portrait).
- ChatGPT: square, at least 256×256 (512×512 recommended).
- Microsoft Audience: 1200×628 recommended (at least 703×368).
- TikTok: vertical 9:16, 1080×1920 images, or a 9:16 (or 1:1) video.
- Reddit: square 1080×1080.
- LinkedIn: landscape 1200×627 or square 1200×1200.
Full details per format: What creative formats and specs does PPCmate X support?
Oct 6, 2026