TikTok Video Ads put a full-screen video in the TikTok For You feed. You don't need a TikTok ad account: you create the campaign in PPCmate like any other, PPCmate builds it on TikTok for you, and it's paid from your PPCmate balance. You pay per click.
At a glance
- Pricing: CPC, with a max CPC of at least $0.20.
- Budget: a daily budget of at least $5 a day, plus an end date. We stop the campaign for the day once it reaches your daily budget.
- Creative: a 9:16 video (or images PPCmate turns into a video) and ad text.
- Where: the TikTok For You feed, in 55 countries.
Setting it up
- Go to Campaigns → New Campaign. Pick TikTok Video from the suggestions, or click See all formats and choose it under the TikTok logo. Click New TikTok Video Ad.
- Create the creative (see below). A TikTok campaign only lists creatives made for TikTok.
- Choose your countries and any other targeting, set the daily budget and max CPC, add an end date and save.
- Before the campaign is sent, PPCmate runs a pre-launch check: malware and brand-clone scan, no promised results, a category TikTok allows, text length and wording, image and video specs, and a landing page that works, is safe and matches the ad. If something fails, the check tells you what to fix.
- PPCmate then creates the campaign on TikTok, and TikTok reviews the ad before it serves.
The creative
Choose how to make the video:
- Make a video from my images: add 1 to 6 images and PPCmate turns them into a short video with music (about 3 seconds per image, 6 to 15 seconds in total). Images are 9:16, 1080 × 1920, JPG or PNG, up to 3 MB each. You can reorder them before saving. The video is usually ready in about a minute.
- Upload a video: MP4 or MOV, 5 to 60 seconds, 9:16 (or 1:1), with sound, up to 50 MB.
Then add your ad text, up to 100 characters. TikTok shows a Learn more button that opens your landing page. The form shows a live phone preview as you go.
Targeting available
- Location: countries (required), plus regions and cities. A region or city you pick replaces its whole country.
- Audience: age groups (18-24, 25-34, 35-44, 45-54, 55+; none picked = 18 and over), gender, Interests, Behaviours (people who watched, liked, shared or commented on videos, or follow creators, in a category), Smart interests (let TikTok also reach people with close interests) and High spenders.
- Devices: phone system (Android or iOS) and minimum version, phone price, connection (Wi-Fi, 5G, 4G, 3G, 2G) and mobile carriers.
- Languages and day-parting (the days and hours your ads run).
The Audience size line estimates how many people your targeting reaches, so you can see when it's getting too narrow.
The 55 countries
TikTok accepts traffic campaigns from PPCmate in these countries, and the form only lets you pick from them: Algeria, Argentina, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Costa Rica, Czechia, Denmark, Dominican Republic, Egypt, Finland, France, Germany, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Italy, Kazakhstan, Kenya, Kuwait, Lebanon, Malaysia, Morocco, Netherlands, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Thailand, Türkiye, Ukraine, United Arab Emirates, United Kingdom and Uruguay.
The United States and Canada aren't on the list.
Conversion tracking
Conversion tracking works on TikTok campaigns. Add {CLICK_ID} to your landing URL (for example clickid={CLICK_ID}) and send your usual PPCmate postback when someone converts. Conversions then show in Reports, on your campaign list and on the dashboard.
Coming soon: TikTok Carousel and TikTok Image
You'll see two more TikTok formats marked Soon: TikTok Carousel (2 to 35 images people swipe, with music) and TikTok Image (one full-screen image). They can't be started yet. In the meantime, Make a video from my images on TikTok Video turns your images into a video ad.
Good to know
- Each campaign runs one ad, built from one approved creative.
- PPCmate network settings (pacing, frequency caps, inventory and quality lists, Bidding Goals) don't apply on TikTok, so they aren't shown.
- TikTok campaigns can't run Offer Wall offers, because an offer link redirects to another website.
- If a campaign isn't delivering, run Campaign Health Check. If it's live with few clicks, raise the max CPC, widen the audience or add countries.
See also: Which ad format should I choose?. Need help? Contact support.