The Offer Wall (under Monetization in the left menu) lists live affiliate offers from our partner networks. Pick an offer, click Monetize, and a short wizard sets up everything you need: the offer link, a tracker for conversions, your targeting and a stop-loss. You can run offers on Pop-under, Push, Display, Native and Video.
Finding an offer
- Filter the wall by Geo, Device and Network, or search by offer name or vertical.
- Payout is what the network pays per conversion. eCPM is what 1,000 clicks earn.
- A figure that reads "up to" is the offer's best country, taken on the date shown when you hover over it. Most countries pay less.
- The wall only lists offers that have a known payout or eCPM.
Step 1: the offer link
On Monetizer offers you can choose how the link is made:
- Select the best offers for me (recommended): the smartlink, tracker and postback are set up for you, and there's nothing to paste.
- Pick specific offers: choose up to 4 offers, and they're set up for you in the same way.
- Paste my own smartlink: use a link from your own Monetizer account.
On every other network, you paste the smartlink or offer URL from your own account on that network. For networks in the Network Directory, we add the click-id macro for you. If you use Other network, your link must include your network's click-id parameter, or conversions come back without a campaign attached.
Step 2: Format & Targeting
- Ad format: Pop, Push, Display, Native or Video.
- Geo targeting: filled in with the offer's own countries, or with the network's best-paying geos.
- Campaigns: when you choose more than one country, pick One per country (recommended) or One for all countries. Separate campaigns can each be bid, paused and judged on their own.
- CPM bid, or CPC bid for Push: starts at a recommended bid based on what campaigns in that format actually paid over the last 14 days.
- Daily budget ($).
- Mobile only (recommended for smartlink offers): targets phones and tablets. It's on by default.
- Protect me: pauses a campaign automatically if it spends more than your amount (default $25) in a day with zero revenue. This is added as an Automated Rule on every campaign.
- AI Optimization: optional, costs +10% of spend while on, and needs a working postback. See AI Optimization.
Step 3 on Pop-under: postback and start
For Pop-under, the wizard creates the campaigns itself:
- If we set up the link for you, the campaigns go live right away.
- If you pasted your own link, the campaigns are created paused. Copy the postback URL into your network, click Send test postback (it's free and never touches your stats), then Check status. Once it shows Postback verified, click Start campaign.
Step 3 on Push, Display, Native and Video: build the ad
- Click Continue to the … ad. If you pasted your own link, copy the postback URL shown into your network first, then click Make the … ad.
- The creative form opens for that format with the offer link and a name already filled in. Add your images or text, then save.
- The campaign form opens with the name, countries, devices, tracker, bid, daily budget and AI setting already filled in. Check it, and add anything still missing, such as the end date, which every campaign needs.
- Click Save. If you chose one campaign per country, you'll get one campaign for each country, each with its own stop-loss. A message confirms how many were created.
Why not Google, Microsoft, Facebook, Instagram or ChatGPT?
These platforms require an ad's link to lead to the advertiser's own site. Affiliate offer links redirect to other domains, so offers can only run on PPCmate's own ad formats.
After launch
Your offer campaigns appear on the Monetization page with spend, revenue, profit and ROI, and in your normal Campaigns list. See also The Monetization hub.