Supported Macros in PPCmate X

You can use the following macros dynamically inside your click and tracking URLs. They are replaced with real values at serve time.

Campaign & creative

• {CAMPAIGN} – Campaign ID
• {BANNER} – Creative ID
• {AD_ID} – Ad ID
• {ADVERTISER} – Advertiser ID
• {AD_WIDTH} – Creative width
• {AD_HEIGHT} – Creative height

Cost

• {COST} – Your cost per click (CPC) or impression (CPM), in USD
• {VALUE} – Alias of {COST}

Pass {COST} into your tracker and you can calculate true ROI per click or impression inside your own reporting, instead of reconciling spend by hand.

Traffic source

• {TRAFFIC_SOURCE} – Publisher domain (Google Analytics-safe, never empty)
• {SSP} – Traffic source name
• {SSP_ID} – Traffic source ID
• {SUB_SSP} – Sub-source / subID
• {PUB} – Publisher ID
• {SITE_ID} – Site ID

Tracking & events

• {CLICK_ID} – Click ID (unique per click)
• {TRACKING_ID} – Tracking ID
• {TIMESTAMP} – Event timestamp
• {CLICK_URL} – Click event URL
• {CLICKURLENC} – Click event URL (encoded)
• {IMP_URL} – Impression event URL
• {IMP_PIXEL} – Impression pixel
• {THIRD_URL} – 3rd party tracking URL

Destination

• {LANDING_PAGE} – Landing page URL
• {LANDINGPAGEENC} – Landing page URL (encoded)

User & device

• {COUNTRY} – Country ISO3 code
• {IP} – Device IP
• {OS} – Device OS
• {REFERRER} – Referrer page
• {REFERRER_DOMAIN} – Referrer domain

Native

• {TITLE} – Native title
• {DESCRIPTION} – Native description

Video / VAST

• {VAST_START} – VAST start event URL
• {VASTFIRSTQUARTILE} – VAST first quartile URL
• {VAST_MIDPOINT} – VAST midpoint URL
• {VASTTHIRDQUARTILE} – VAST third quartile URL
• {VAST_COMPLETE} – VAST complete URL
• {VAST_VERSION} – VAST version

Example

https://your-tracker.com/click?cid={TRACKING_ID}&cost={COST}&campaign={CAMPAIGN}&zone={SITE_ID}&ssp={SSP}&geo={COUNTRY}