- CPM (Cost Per Mille) — you pay per 1,000 ad impressions. Best for visibility and brand awareness.
- CPC (Cost Per Click) — you pay only when a user clicks your ad. Best for driving traffic and engagement.
- RTB (Real-Time Bidding) — the auction system PPCmate X uses to buy and sell ad impressions in real time, on a per-impression basis.
- Bid Indicator — shows whether your campaign's spend pace is Optimal, High, or Low relative to elapsed campaign time. See What does the "Bid Indicator" mean?
- Budget Pacing (ASAP vs EVEN) — ASAP spends your daily budget as fast as possible; EVEN spreads spend evenly across 24 hours (or your chosen timetable).
- Insertion Order (IO) — a container that can hold multiple campaigns and sets an overall budget across all of them; each campaign inside also has its own budget.
- SSP (Supply-Side Platform) — a publisher/inventory-side platform that sends ad requests into PPCmate's RTB auction.
- DSP (Demand-Side Platform) — the advertiser-side platform (PPCmate X) used to buy that inventory.
- Pop-under — an ad format that opens in a new browser window/tab behind the active one. See Classic Pop-under vs Pop-under V2.
- Push notification ads — ads delivered as browser/app push notifications to opted-in subscribers.
- Frequency Capping — a limit on how many times the same user sees your ad within a given period, preventing overserving.
- Postback / Tracking Pixel — a server-to-server or pixel-based call used to report conversions or events back to your tracking system.
- UTM Parameters — URL tags (utmsource, utmmedium, utm_campaign, etc.) used to track campaign performance in tools like Google Analytics.
- Macro — a dynamic placeholder (e.g.
{CAMPAIGN},{CLICK_ID}) that PPCmate X replaces with real values in your destination URL. See Supported Macros in PPCmate X. - VAST (Video Ad Serving Template) — the standard used for serving and tracking video ads.
- White Label DSP — a fully branded version of the PPCmate platform that lets you run your own ad network under your own brand.
- Backfill — unsold inventory allocated across networks/partners to maximize fill rate.
Jul 11, 2026