Connecting with Adobe Analytics & Google Analytics Using UTM Tags

✅ Step-by-Step Guide

1. Log in to your PPCmate X dashboard.
2. Go to your campaign settings.
3. In the Destination URL field, add UTM parameters using the supported macros.
4. Save and launch your campaign.

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🔧 Example UTM URL Format

https://yourlandingpage.com/?utm_source=ppcmate&utm_medium=programmatic&utm_campaign={CAMPAIGN}&utm_content={AD_ID}&utm_term={COUNTRY}

You can customize the parameters as needed for Adobe or Google Analytics tracking consistency.

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🧩 Common UTM Parameters

UTM Parameter	Purpose	Suggested Macro
utm_source	Identifies the traffic source	ppcmate
utm_medium	Marketing medium	programmatic
utm_campaign	Campaign name or ID	{CAMPAIGN}
utm_content	Ad creative or variation	{AD_ID} or {BANNER}
utm_term	Keyword or targeting info	{COUNTRY} or custom

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🧬 Supported Macros in PPCmate X

You can use the following macros dynamically inside your URLs:

• {ADVERTISER} – Advertiser ID
• {AD_ID} – Creative ID
• {AD_HEIGHT} – Creative height
• {AD_WIDTH} – Creative width
• {BANNER} – Creative ID (alias of {AD_ID})
• {CAMPAIGN} – Campaign ID
• {CLICK_ID} – Click ID
• {CLICK_URL} – Click event URL
• {CLICK_URL_ENC} – Encoded click URL
• {COUNTRY} – Country ISO3 code
• {IP} – Device IP
• {OS} – Device OS
• {REFERRER} – Referrer page URL
• {REFERRER_DOMAIN} – Referrer domain
• {IMP_PIXEL} – Impression pixel URL
• {THIRD_URL} – 3rd-party tracking URL
• {SSP} – SSP name
• {TRACKING_ID} – Tracking ID
• {VAST_START} – VAST start event URL
• {VAST_FIRST_QUARTILE} – VAST 25% completion event
• {VAST_MIDPOINT} – VAST 50% completion event
• {VAST_THIRD_QUARTILE} – VAST 75% completion event
• {VAST_COMPLETE} – VAST 100% completion event
• {VAST_VERSION} – VAST protocol version

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📘 Tips for Adobe Analytics Users

• Adobe can use URL parameters for classification or processing rules.
• Use consistent naming in UTM parameters to allow easy mapping in your report suite.
• You can also pass click or tracking IDs for deeper integration: e.g., cid={CLICK_ID}

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📘 Tips for Google Analytics Users

• UTM parameters are automatically picked up by GA4 and Universal Analytics.
• Use Google’s Campaign URL Builder to validate your format.
• You can see UTM data in Google Analytics under: Acquisition → Campaigns → All Campaigns

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💡 Need Help?

If you need assistance with advanced tracking or tagging strategies, feel free to contact our support team anytime.

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Let me know if you want to auto-fill this for any of your campaigns or generate clickable examples.