Connecting with Google Analytics

Google Analytics is one of the most widely used tools for tracking website and campaign performance. It provides insights into user behavior, traffic sources, conversions, and ROI. With customizable dashboards, advertisers can monitor key performance indicators (KPIs) such as page views, session duration, bounce rate, and more. Using UTM parameters, you can track the effectiveness of specific campaigns or creatives.

Steps to Connect:

1. Use the Google Campaign URL Builder to create a tracking URL with UTM parameters (e.g., utm_source, utm_medium, utm_campaign).
2. Log in to PPCmate X and go to Creatives.
3. Click New Creative and paste the generated tracking URL into the destination URL field.
4. Add your Google Analytics tracking script in the 3rd Party Tracking space if additional custom events need to be captured.
5. Save the creative. All performance data will now be available in your Google Analytics dashboard.