Google Tag Manager simplifies deploying and managing multiple tracking tags from one central dashboard. It allows you to create and manage tags for analytics, retargeting pixels, and custom tracking scripts without modifying your website code frequently. GTM is highly versatile and supports custom triggers to track specific user actions like clicks, form submissions, or page views.
Steps to Connect:
- Set up a GTM container and add the relevant tags (e.g., Google Analytics, Facebook Pixel).
- Install the GTM container code on your website or landing pages.
- In PPCmate X, go to Creatives and select New Creative.
- Use the tagged page URL as your destination URL.
- Optionally, include any additional GTM-based scripts in the 3rd Party Tracking space and save the creative.
Jan 23, 2025