Connecting with Google Campaign Manager (DoubleClick)

Google Campaign Manager is an enterprise-level tool designed for advanced ad tracking, impression reporting, and conversion attribution. It excels in managing large-scale campaigns and is widely used by digital advertisers for its seamless integration with the Google Marketing Platform. With this tool, you can track metrics like viewability, clicks, and post-click conversions.

Steps to Connect:

1. Log into Google Campaign Manager and generate a tracking link for your ad creative.
2. Navigate to Creatives in PPCmate X and select New Creative.
3. Paste the tracking link into the destination URL field.
4. If the platform provides a tracking pixel, add it to the 3rd Party Tracking field in PPCmate X.
5. Save the creative and monitor performance through Campaign Manager’s reporting interface.