PPCmate supports targeting at several levels — combine them to reach exactly the inventory you want.
Geography
- Country, region and city
- US states and DMA regions — see Can I target campaigns by US states and DMA regions?
Audience & language
- Audiences — retarget people you know about, or suppress them so you stop paying to re-acquire existing customers. See Retargeting and suppression with Audiences.
- Your own data — import a customer list or CRM segment via Connect Data.
- Language
Device & technology
- Device type, operating system and browser
- Connection type and carrier
Content & placement
- IAB category
- Domain and placement targeting — bid only on specific sites and apps
- AI Search Lists — have the platform research and build a placement list matched to your offer. See What is AI Search and what does it cost?.
- Blacklists — exclude specific placements
Time
- Flight dates and dayparting, in your chosen timezone
A word of caution: every layer you add narrows the inventory available to you. If a campaign isn't delivering, over-narrow targeting is a frequent cause — run Campaign Health Check to confirm.
Sep 7, 2026