A new, approved campaign should start receiving impressions within about 5 minutes. If it hasn't started by then, this is a real setting issue, not normal ramp-up. Check these in order:
- Bid too low — this is the most common cause. Start new campaigns with a higher CPM/CPC bid to win auctions and kick off delivery, then lower it gradually once traffic is flowing.
- Balance is $0 — even a correctly bid campaign won't deliver if your account balance has been exhausted. Check your balance in the dashboard before troubleshooting targeting.
- Creative not yet approved — creatives are reviewed within 2-15 minutes; check your creative's status before assuming the campaign itself is misconfigured.
- Targeting too narrow — very restrictive geo, device, or source targeting can reduce available inventory to near zero.
- Campaign on hold or budget exhausted — check that the campaign isn't paused and that daily/total budget hasn't already been reached.
If you've checked all of the above and still see no delivery after 5-10 minutes, contact support with your campaign ID.
Jul 11, 2026