Before AI Search researches your offer, it checks that there is enough for it to read. It briefs itself from your creatives and the landing page behind them — that is how it learns what you actually sell.
The one thing that blocks a search
- No creatives on the campaign. AI Search has nothing to read, so it can't run. Add at least one creative with a working destination URL and the check clears.
Things that lower the quality of the result but don't block it
- A landing page that is thin, blocked to crawlers, or behind a login — AI Search can still read your creative text, but the brief is weaker.
- Very generic creative copy. "Click here" tells the search nothing; "project management software for construction teams" tells it a lot.
How to get the best result
- Attach the creatives you actually plan to run, not placeholders.
- Point them at the real landing page.
- Make sure the page is publicly reachable.
Then run the search from Inventory → AI Search Lists. See What is AI Search and what does it cost?
Sep 7, 2026