AI Features

  • AI Optimization — what it does and what it costs

    AI Optimization is an opt-in setting on a campaign. When it is on, PPCmate steers your bids toward profit automatically, hour by hour. What it does Reads the conversions your tracker reports back to us. Adjusts bids hourly — pushing spend toward the placements that convert and pulling it off th...

  • Bidding Goals: CPA and CPC explained

    A Bidding Goal tells PPCmate what a result is worth to you. Every bid is then priced by what the placement is likely to deliver, rather than by a flat number you set once. You'll find it in the campaign wizard on the Goal & risk step. The options None — classic manual bidding. You set the ...

  • Connecting PPCmate to Claude or ChatGPT (AI Connector)

    The AI Connector (MCP) lets you drive your PPCmate account from an AI assistant that supports MCP — such as Claude or ChatGPT — instead of clicking through the panel. Where to find it: AI Connector (MCP) in the left menu. The page gives you the connection details to paste into your AI tool. Wha...

  • Generating creatives with AI

    You can have PPCmate generate banner creatives for you instead of designing them yourself. You'll find it on the New Creative form. How it works Describe what you're advertising. Pick the size you want. Generate — the creative appears ready to attach to a campaign. How it's priced One generati...

  • What is AI Search and what does it cost?

    AI Search finds the exact sites and apps in our supply that match what you sell, then builds them into a targeting list you can attach to a campaign. Instead of guessing at categories, you describe your product and AI Search reads our inventory — the pages behind the placements, not just the dom...

  • What is the AI Strategist?

    The AI Strategist is an assistant built into your advertiser panel. You describe what you're trying to achieve and it helps you set the campaign up — targeting, budget, bidding and creatives — instead of you filling in every field cold. Where to find it: AI Strategist in the left menu. What it'...

  • Why does AI Search say my campaign isn't ready?

    Before AI Search researches your offer, it checks that there is enough for it to read. It briefs itself from your creatives and the landing page behind them — that is how it learns what you actually sell. The one thing that blocks a search No creatives on the campaign. AI Search has nothing to ...