Minimum Traffic Standards & Compliance Requirements for Publishers

To ensure high-quality traffic and maintain a transparent, fraud-free advertising ecosystem, all partners and publishers working with PPCmate must adhere to the following standards:

1. Traffic Source & Content Quality

1. No Adult Traffic – Only mainstream, brand-safe traffic is allowed. Any traffic originating from adult, NSFW, or explicit content is strictly prohibited.
2. No Network-Sourced Traffic – Traffic must originate from direct placements within the SSP’s controlled inventory. Arbitraged, re-brokered, or resold traffic from unknown sources is not allowed.
3. No Iframe Traffic – All traffic must be fully viewable and not embedded within iframes, popunders, or hidden elements.
4. No Unknown Devices or Browsers – Traffic must include a valid and identifiable user-agent. Requests from unknown or spoofed devices and browsers will be rejected.
5. No Masked or Spoofed Domains – The SSP must provide real, verifiable domains. Masked, proxied, or spoofed referrer data is strictly prohibited.
6. No Encrypted or Obfuscated Domains – Any encrypted, obfuscated, or otherwise unidentifiable domains will not be accepted.
7. No Numeric or Non-Domain Traffic Sources – Traffic from non-standard domains, numeric sources (e.g., 00000, 00036vs), or untraceable origins is prohibited.

2. Fraud Prevention & Traffic Authenticity

1. No Incentivized Traffic – Traffic must be organic and user-driven. Any traffic from incentivized models (e.g., pay-to-click, faucet sites, or rewards programs) is prohibited.
2. No Proxy, VPN, or Datacenter Traffic – Traffic must come from genuine end-users. Requests originating from proxy servers, VPNs, or datacenter IPs will be filtered out.
3. No Bot, Automated, or Non-Human Traffic – All traffic must be at least 90% human based on industry-standard fraud detection tools. Suspicious activity will trigger audits.
4. No Malware, Phishing, or Fraudulent Traffic – Any traffic from malware-infected sites, phishing sources, or fraudulent placements will result in an immediate partnership suspension.
5. No Pop-to-Pop Traffic Chaining – Popunder traffic cannot be further resold into another pop network. Pop-to-pop chaining is strictly forbidden.
6. No Forced Clicks or Auto-Redirects – Traffic must originate from genuine user engagement. Auto-redirects, forced clicks, or misleading engagements are not acceptable.
7. No Excessive Redirects or Cloaking – The SSP must not use excessive redirects, cloaking, or misrepresentation techniques to disguise traffic sources.

3. Technical Compliance & Filtering Requirements

1. IP Limit Enforcement (IPlimit -1) – SSPs must ensure that a single IP does not generate excessive requests, preventing artificial traffic inflation.
2. IP Match Filtering (Ipmatch Filter) – Traffic sources must pass IP verification to prevent spoofing, duplication, or invalid impressions.
3. Referral Match Filtering (Referral Match Filter) – The SSP must provide valid referral sources. Traffic with fake or missing referrer data will be rejected.
4. Non-Empty Referrals (Non Empty Referrals) – All traffic must contain a valid and identifiable referrer URL. Empty or null referrer values will not be accepted unless explicitly agreed upon.
5. Repeated Click Prevention (Repeated Clicks) – Excessive click frequency from the same IP/user will be flagged. SSPs must implement protections against click spamming and artificially inflated CTRs.

4. Performance & Accountability

1. No Low-Quality Traffic – SSPs must maintain an acceptable conversion rate, engagement time, and viewability threshold. Underperforming sources may be blocked.
2. Quality Monitoring & Reporting – The SSP must allow real-time tracking, reporting, and blocking of low-performing or suspicious sources.
3. Compliance Audits – PPCmate X reserves the right to conduct periodic audits on SSP partners. Failure to meet standards may result in traffic filtering, payment holds, or termination.
4. Verification & Whitelisting – New SSP partners must pass an onboarding verification process before being fully integrated into PPCmate X.

Enforcement & Penalties

• Real-Time Traffic Filtering – Non-compliant traffic will be blocked automatically by PPCmate X’s internal anti-fraud systems.
• Monetization Penalties – Repeated violations may result in payment reductions or withheld earnings for affected traffic.
• SSP Partnership Termination – Severe or repeated infractions will lead to an immediate termination of the SSP partnership.