How to Create a Pop Endpoint (XML feed)

Ads API Request URL Example:

US Data Center{publisher-id}&feedid={feed-id}&ip={ip}&lang={language}&useragent={useragent}&iab_category={iab_category}&domain={domain}&q={keyword}&impression-number={impression-number}

Europe Data Center{publisher-id}}&feedid={feed-id}&ip={ip}&lang={language}&useragent={useragent}&iab_category={iab_category}&domain={domain}&q={keyword}&impression-number={impression-number}

Ads API Request URL Example (with substituted macros):,%20like%20Gecko)%20Chrome/41.0.2272.89%20Safari/537.36%20OPR/28.0.1750.48&&iab_category=IAB3-1&domain=

Parameter Required / Optional Description
sspname Required Issued by DSP
pubid Required Integer value representing publisher id number (substituted from the publisher’s side)
feedid Optional Integer value representing site id number (substituted from the publisher’s side)
ip Required Actual IP address of the USER. NOTE: This is not the IP address of the server making the request. Format: XXX.XXX.XXX.XXX
Obtain from REMOTE_ADDR
lang Optional User language in alpha-2
useragent Required Useragent from HTTP header of the USER. Obtain from USER-AGENT
iab_category Optional Integer value representing IAB category of your traffic if applicable.
domain Required Full URL of the page where the ads are being displayed. NOTE: Should be exactly the same as the USER's click referer. URL-encoded.
q Optional keyword
impression-number Optional Serial number of the impression which should be sent to the certain unique user during 24 hour.
Format: Integer value from 0 to infinity.
format Optional If you need need to CHANGE the default response from XML to JSON you should add the parameter &format={json}
max-banners Optional, Technical If you are able to accept multi responses to 1 request you should add the parameter &max-banners to indicate the number of ads you want to get. For example, max-banners={5} means we will send 5 responses to 1 your request.

We can send a bid response in default or non-default format:

Default bid response (XML):

<?xml version="1.0" encoding="UTF-8"?>
      <![CDATA[<a href="">

Non-default bid response (JSON):
    "id": "2113726_1705510228",
    "title": "2098308",
    "description": "2098308",
    "link": "<a href="">

Multi Bid response (XML):
"><?xml version="1.0" encoding="UTF-8"?>
   <click><![CDATA[<a href="">

Multi Bid response (JSON):
   "id": "32390_1211",
    "title": "Title",
    "description": "Message",
    "icon": "<a href="">
Jan 11, 2024

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