Can I target campaigns by US states and DMA regions?

You can target US states, but not DMA regions. PPCmate has no DMA field. To reach a metro area instead, target its cities, postal codes or a radius on the map.

Target US states

  1. Open your campaign and go to Targeting → Location.
  2. Under Allowed Countries, choose United States. States / Provinces stays greyed out until you've picked a country.
  3. Under States / Provinces, pick the states you want. All 50 states and Washington, D.C. are available.
  4. Save the campaign.

Target a metro area

  • Cities: search for and add the cities in the area.
  • Zip/Postal Codes: paste the ZIP codes that make up the area.
  • Geo Radius: draw a radius around a point on the map.

Zip codes and Geo Radius are available on Pop-under, Push, Display, Native and Video campaigns. Some of them are also available on Google, Microsoft, Facebook and Instagram campaigns. See What targeting options are available?

Sep 28, 2026

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