Do I need technical expertise to run my White Label DSP?

No. You don't need to code, host servers or run a bidder. We handle the technology; you run the business from an admin console.

What we handle

  • Hosting, infrastructure and platform maintenance.
  • Supply connections, so your platform is ready to buy traffic from day one.
  • Traffic-quality screening on every impression and click.
  • Platform upgrades, included at no extra cost.

What you do

  • Brand it — logo, colours, domain and emails, from Settings in your console.
  • Set your prices — your margin on advertiser spend, under Settings → Monetization.
  • Connect payments — add your own gateway keys under Settings → Payment Gateways so advertisers pay you directly.
  • Bring in advertisers — they sign up on your platform and run campaigns self-serve.

The only "technical" step

Connecting your own domain means adding one DNS record (a CNAME) at your domain provider. The console shows the exact value and tests it for you — see Is it possible to use a custom domain?

Help when you need it

Every new platform comes with a Demo Advertiser and a Getting started checklist on your Dashboard, and our team helps with onboarding — see Do I get support and training?

Sep 28, 2026

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