Compliance is built into the platform — there is no separate compliance screen to configure. The technology is designed to meet IAB International and IAB Europe standards, and the platform operates under GDPR.
Supply-chain checks
- ads.txt and app-ads.txt checks confirm a seller is authorised to sell the inventory it offers.
- sellers.json and SupplyChain (schain) enforcement makes the path from publisher to platform declared and checkable.
- Traffic-quality screening flags bots, datacenter traffic and other invalid patterns in real time, and flagged events are never billed to your advertisers.
GDPR: who is responsible for what
- For your account data (name, email, billing, sign-in), we act as the data controller.
- For end-user data processed through the platform, we act as a data processor.
- For the advertising data you collect and process through your White Label platform, you are the controller. You are responsible for your own lawful basis, privacy notice and consents toward end users.
Where personal data leaves the EEA, Standard Contractual Clauses or equivalent safeguards are used.
Settings you control
Your console Settings cover Security (sign-in protection for your advertisers) and Tracking & Scripts (the analytics and pixels on your platform) — relevant if you need to match your own consent setup.
This article explains how the platform is structured — it is not legal advice. Take your own advice on your obligations as a controller. Full details: whitelabeldsp.com/gdpr.
Related: What security measures are in place?