B2B Advertising

  • B2B advertising FAQ

    Do I need a LinkedIn, Microsoft, Google or Meta ad account? No. PPCmate runs the campaigns for you and charges your PPCmate balance. Company, industry and job targeting uses LinkedIn profile data inside Microsoft Advertising, so you don't need a LinkedIn ad account. Can I target a job title like...

  • B2B advertising glossary

    ABM (account-based marketing): marketing aimed at a chosen set of companies (accounts), rather than everyone. B2B / B2C: business-to-business (selling to companies) and business-to-consumer (selling to individuals). The campaign picker's Businesses (B2B) switch suggests B2B formats. Company / i...

  • B2B advertising on PPCmate: overview and when to use it

    PPCmate can reach businesses, not just consumers. You can target people by the company they work for, their industry and their job function. You can also bring your own customer and prospect lists from a file or your CRM, and show ads to those exact people on Google, Microsoft and Meta. B2B or B...

  • Connect Apollo.io: sync a saved Apollo contact list

    Connect a saved Apollo.io contact list with your own API key. PPCmate reads only the e-mail addresses, hashes them on arrival and refreshes the list every day. You can then use it on Google, Microsoft and Meta like any other customer list. Before you start: Apollo's API needs a paid Apollo plan....

  • Connect Audience Data: a tour of the page

    Connect Audience Data is where you bring outside data into PPCmate audiences. Open it from Audiences, or via Connect a data source on the Audiences page. Live streams Send your site's events from a CDP (RudderStack, Segment, Jitsu, Snowplow) through a webhook. These build audiences from your ...

  • Connect Dealfront: sync a Dealfront contact list

    Connect a Dealfront (Leadfeeder) contact list with your own API key. PPCmate reads only the e-mail addresses, hashes them on arrival and refreshes the list every day. You can then use it on Google, Microsoft and Meta like any other customer list. Credits: Dealfront charges 1 credit per contact t...

  • Connect HubSpot: sync a HubSpot contact list to your audiences

    Connect a HubSpot contact list with your own private app token. PPCmate reads only the e-mail addresses of the list you choose, hashes them on arrival and refreshes the list every day. You can then use it on Google, Microsoft and Meta like any other customer list. 1. Create a private app token i...

  • Contact list file (CSV): format and upload

    Upload a normal contact export from any tool, such as a CRM, a webinar platform or ZoomInfo, and PPCmate turns it into an audience. We read only the e-mail column, hash each address with SHA-256 as it arrives, and skip every other column unread. File format CSV with a header row, up to 50 MB. S...

  • Conversion tracking for B2B campaigns

    B2B clicks cost more, so measure leads, demo requests and sign-ups, not just clicks. You track them with the same trackers you use for your other PPCmate campaigns. Option 1: Pixel on your thank-you page Open Trackers and create a tracker (or pick one in the campaign's Tracker step). On the Pix...

  • Customer lists explained: privacy, hashing, consent and match rates

    A customer list is a list of people you already know, such as customers, leads, trial users or event sign-ups. You upload it to PPCmate so you can show ads to them, or to people like them, on Google, Microsoft and Meta. How the matching works You give us e-mail addresses, either already hashed ...

  • Customer list statuses on Google, Microsoft and Meta and what to do

    Each list shows a status for every network it's used on. Find it on the Audiences page (hover over the list), in the list's upload window, and in the campaign form's Customer Lists section. Google | Status | Meaning | What to do | |---|---|---| | Not sent to Google yet | Permission not given | ...

  • Customer lists: upload a list and use it on Google, Microsoft and Meta

    A customer list lets you show ads to people you already know, such as customers, leads or newsletter sign-ups. You can also show a list higher bids, or (on Meta) use it to find similar people. PPCmate sends only SHA-256 hashed e-mails to the networks, never readable addresses. What's available ...

  • Disconnecting a data source: what gets deleted

    You can disconnect a contact file or a CRM connection (HubSpot, Apollo.io, Dealfront) at any time. Disconnecting deletes everything PPCmate copied from that source. How to disconnect Go to Audiences → Connect Audience Data. Under CRM & B2B data, click the connected source and choose Disconn...

  • Microsoft Audience: ad review, budgets and fixing low delivery

    This article covers what to expect after you launch a Microsoft Audience campaign, and what to do when it doesn't deliver. For setup, see Microsoft Audience campaigns: B2B targeting by company, industry and job function. After you save PPCmate creates the campaign on Microsoft within a few minu...

  • Microsoft Audience campaigns: B2B targeting by company, industry and job function

    Microsoft Audience shows image ads on MSN, Outlook, Microsoft Edge and Microsoft's partner sites. For B2B, you can aim them at people by the company they work for, their industry and their job function. This uses LinkedIn profile data that Microsoft makes available in its own ad platform. PPCmate...

  • Only these people, bid higher, or lookalike: choosing how a campaign uses your list

    When you pick a list under Show ads to in a campaign's Customer Lists section, you also choose how the campaign uses it. The options | Option | Who sees the ad | Networks | |---|---|---| | Only these people | Only matched people on your list | Google, Microsoft, Meta | | Everyone, but bid highe...

  • Sync schedule, "Preparing…", Sync now and Reconnect

    CRM connections (HubSpot, Apollo.io, Dealfront) copy your chosen list into a PPCmate audience. Here's how updates work. Daily or Once When you connect, choose Updates: Daily (recommended): the list is re-read once a day. People added to the list are added to the audience. People removed from t...

  • ZoomInfo: coming soon (use a CSV export for now)

    A direct ZoomInfo connection is coming later. The ZoomInfo tile on Connect Audience Data shows Soon. Why not yet: ZoomInfo's licence terms don't allow customers to share their API credentials with another platform. We need a formal integration with ZoomInfo first, and we'll update this article w...